India's first low-cost airline, Air Deccan from Bangalore started service on August 25, 2003. The airline's fares for the Delhi-Bangalore route were 30% less than those offered by its rivals such as Indian Airlines, Air Sahara and Jet Airways on the same route. The success of Air Deccan spurred the entry of more than a dozen low-cost airlines in India.
Another airline based from Bangalore - Kingfisher airlines started in May 2005.Though it can be counted among the low cost carriers,it also promotes itself as a luxury carrier with its In-Flight Entertainment System, a first among Indian airlines.
Its quite a ironic thing that both these airlines can now more or less be called partners after Kingfisher acquired a 26% stake in Air Deccan recently.On one side Air Deccan is a no-frills airline while Kingfisher is known for luxury.
Whatever the future brings,it definitely has contributed the skies opening up literally and my personal hope,after a very long wait -The Bangalore International Airport as well.
Featured above between the two airline logos is the Brand Ambassador for Air Deccan.I think its a brilliant idea to have roped in the most recognisable cartoon in modern India-Mr. R.K. Laxman’s "the common man".
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